‘Giving while living’ has become a popular trend for passing on family wealth, says Edward Jones CEO
Many older people save their money in order to leave something to their families when they pass on. That is not always the best approach, says Penny Pennington, the CEO of Wealth management firm Edward Jones, who suggests that parents and others explore what she calls “giving while living”—distributing portions of their estate to younger relatives before they die. In an interview with Fortune , Pennington explained that a growing number of Edward Jones’ 9 million clients are embracing “giving while living” both for personal and practical reasons. “They are setting up gifting arrangements and trusts because they want to achieve two things: they want to enjoy seeing their impact, and they want to test whether there is a values alignment across the younger generations to see if family values are transferring successfully,” said Pennington. When it comes to “values alignment,” Pennington gave the example of families with mul...