Canada’s pivot to Asia is finally real. The challenge is that neither side knows much about the other
Come Sept. 8, some $20 billion’s worth of U.S. goods will be subject to Canadian counter-tariffs of up to 50%. They follow the 50% duties imposed by Washington on Canadian goods on Aug. 22. Yet U.S. President Donald Trump’s renewed focus on Canada should be no surprise, after Washington declined to extend the U.S.-Mexico-Canada trade agreement in July. For four decades, Canadian commercial life has been organized around the belief that access to the U.S. market was a constant, rather than a variable. That assumption no longer holds, whether or not tariffs are here to stay. So where should Canadians look to next? The answer is Asia—if both sides can overcome their mutual ignorance. Yes, a pivot—where it makes sense We estimate that the U.S. was the destination for 65% of Canadian goods and services exports in the first half of 2026. That’s down from roughly 75% in 2024, yet much of the shift was in a handful of commodities like oil, gold, and liquefied natural g...