The best way for CEOs to keep bonuses in a downturn: Lower expectations
In today’s CEO Daily: How CEOs are protecting their pay packages by lowering their goals The big leadership story: Whether Meta’s reported 20% layoffs will encourage a new wave of job cuts The markets: A big Asia rebound Plus: All the news and watercooler chat from Fortune . Good morning. Call it the Hall of Blame. One time-honored tradition in business is to take credit for what goes well, blame disappointing results on factors beyond your control and lower the bar in tough times to be able to clear it so that your pay package remains intact. When Apple set performance targets for fiscal 2025 for CEO Tim Cook and his executive team last year, the board set goals at or below the prior year’s result, citing “trade policy” and an “uncertain macroeconomic outlook.” As my colleague Amanda Gerut points out , that essentially guaranteed that Cook would take home a $12 million bonus, no matter how well he did. ( Apple handily surpassed the modest targets.) With wobbly mar...