AXA launches a new insurance and wealth platform for HNWIs as Hong Kong wealth surges past Switzerland
AXA is launching a new Hong Kong–based platform for high‑net‑worth individuals, doubling down on the city just as it overtakes Switzerland as the world’s largest cross‑border wealth hub. On Monday, the French insurer unveiled AXA Global Private, a hub that combines life insurance products with wealth management and succession services for rich families in Asia. The platform will also bundle niche coverages often demanded by the wealthy, such as kidnap‑and‑ransom, art collection, and family‑office insurance. “After COVID when the border reopened, we saw mainland Chinese customers coming back to Hong Kong, but these were high‑net‑worth customers, rather than the mass affluent,” says Sally Wan, CEO of AXA Greater China and the newly appointed head of AXA Global Private. “They were looking for diversification and protection, especially for family business and legacy planning.” Wan says wealthy families increasingly use participating life policies for estate planning and effi...