Housing shrinkflation is here to stay. New homes are 11% smaller but 74% more expensive than a decade ago
Home buyers are paying more for smaller homes , a phenomenon called shrinkflation. A new LendingTree study found new single-family homes have shrunk 11% in the past decade, while their price per square foot has jumped 74%. Driven by surging land, labor, and material costs (compounded by tariffs and worker shortages), builders are trimming square footage and eliminating wasted space like hallways. Just like how serving sizes at restaurants feel smaller, yet more expensive, a similar phenomenon has hit the housing market. Shrinkflation —essentially getting less for more—is plaguing nearly every housing market region in the U.S. A study published Aug. 11 from LendingTree shows new homes are 11% smaller yet 74% more expensive per square foot in the past decade. The average size of a new single-family home dropped from 2,707 square feet in 2014 to 2,404 square feet in 2024, according to the report. And over that decade span, the average price per square foot for a new single-family ho...